P+, a Dutch magazine covering corporate social responsibility, concludes that fair-trade pineapples are better for the consumer, the farmer and the environment. Their report comparing practices at Brazil’s large-scale pineapple plantations with those on fair-trade farms yielded some startling statistics. “Ordinary” pineapples, it turns out, typically are repeatedly sprayed with bug and weed killers, making outlays for fertilizers and toxic chemicals nearly 30 percent of a conventional grower’s cost. Fair trade pineapples, on the other hand, must meet strict environmental standards, with numerous pesticides on the verboten list. Results of fair trade include healthier farmers, fields and rivers. Plus a tasty, healthier fruit.