The EcoLogo Program, known for two decades for certifying the world’s 7,000 most sustainable products, this year turned its attention to initiating its first environmental standard for children’s toys.

“Growing numbers of toys and children’s products have been making environmental claims like ‘all natural’ and ‘Earth friendly,’ without providing any proof of the accuracy or relevance of the claims,” explains Scot Case, the organization’s executive director.

EcoLogo standards for toys are being developed in an open, public, transparent process, with input from interested parents, grandparents, manufacturers, retailers, government agencies and nonprofit advocacy groups. Once the stringent standard of environmental leadership is finalized, a manufacturer must demonstrate compliance to win the EcoLogo mark.

Monitor progress of the new green toy standard at TerraChoice-certified.com/en under the drop-down menu “Standards in Development or Review.” Contact is Katherine Stewart at [email protected], 613-247-1900, ext. 231.