Poll after poll points to Americans’ preference for locally produced goods, according to msn.com; the real question is if we are willing to look for them and pay more. A 21st-century grassroots website, StillMadeInUSA.com, provides a helping hand with an online shopping directory of American brands. Categories range from personal apparel, handcrafts and household goods to tools, sports and entertainment, and include special occasions and shop-by-geography menus.

“I try to buy American products whenever possible, but as a working mother of three boys, I don’t have time to drive from store to store or search for hours online,” says founder Stephanie Sanzone, explaining her website’s genesis. The Made in USA label represents a heightened concern for guarding American manufacturing jobs, worker and environmental health, product quality, consumer safety, national competitiveness and security while defending against an increasing trade deficit.