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Natural Awakenings

Sweet Sounds: Green Proclaimed the Next Big Thing in the Music Industry

Mar 31, 2011 11:34AM

The Green Music Group, an international coalition of musicians, industry leaders and fans, is leveraging its collective power to bring about widespread environmental change within the music industry and around the globe. Primary goals include reducing the music community’s environmental footprint and magnifying support for environmental nonprofits.

Founded by Guster band member Adam Gardner and environmentalist Lauren Sullivan, it’s a project of Reverb, an organization that has spread its eco-friendly message on 80 major music tours, to reach 10 million fans in its first six years. Founding members include the Dave Matthews Band, Maroon 5, The Roots, Sheryl Crow, Bonnie Raitt and Willie Nelson.


Get with the program at GreenMusicGroup.org.

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