Loving It: Fast Food that’s Good Food
Oct 31, 2012 12:14PM
Mike Roberts, once the president and CEO of McDonald’s, has cofounded Lyfe Kitchen, a restaurant chain that aims to serve healthy food on a fast-food scale. The acronym Lyfe stands for Love Your Food Everyday, and the food is made without butter, cream, white sugar, white flour, high-fructose corn syrup, genetically modified organisms (GMOs), trans fats or additives.
He foresees hundreds of the alternative bistros opening across the country, all serving locally sourced, sustainable gourmet meals with the efficiency and economy usually found in a fast-food chain. With free-range chicken; burgers from grass-fed, humanely raised cattle; roasted kabocha squash; beet and rice salad and Napa cabbage salad, costs are expected to be pricey at first, but decrease as more locations are added.