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Natural Awakenings

Transparent Lives: Business’s Green Scorecard Improves

Jul 01, 2008 03:00AM

Climate Counts’ second annual Company Scorecard reports an average 22 percent improvement over last year in major consumer companies’ efforts to cut greenhouse gases. Rankings for the 56 companies, scored in eight sectors ranging from fast food to apparel to electronics, are posted at, where citizens can email a thank-you and urge laggards on.

“The time for companies to just say ‘trust us, we’re good on climate’ has passed,” says Wood Turner, Climate Counts project director. “Consumers want to see the proof behind the green claims. They want to know it’s not just marketing talk, but real, substantive action.”

Based on 22 criteria, Google, Anheuser-Busch and Levi Strauss delivered the goods this year, each jumping more than 20 points. Food services proved the most disappointing, accounting for four of the five companies earning one or zero points: Burger King, Wendy’s, Darden Restaurants (owner of Red Lobster and Olive Garden) and Yum! Brands (parent to Taco Bell, Pizza Hut and KFC). Jones Apparel Group also hit bottom.

Consumers can download a pocket-sized shopping guide at Access individual company info on the road when eating out and shopping, by texting “cc [insert company name]” to 30644 from a cell phone.

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