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Natural Awakenings

Giving Group: Millennials Devote Time, Talent, Treasure

Oct 31, 2013 12:32PM

Much is rightly written about how and why “millennials”, or “Generation Y”—the young people heading into the 21st century—spend their time and money. This generation is redefining the way we think about business, and conscious consumerism is now its own form of philanthropy. This age group is leading the charge by extending the premise of a moral compass to for-profit enterprises and looking for ever-more meaningful opportunities to have an impact. The trend carries fresh implications for the nonprofit sector, too, because millennials lead the way in forwarding worthy causes.

When The Case Foundation partnered with Achieve, a thought leader in nonprofit millennial engagement, to produce the Millennial Impact Report, researchers surveyed more than 2,500 millennials ages 20 to 35. They found that last year, 83 percent gave a financial gift to an organization supporting a cause that resonates with their interests. Seventy-three percent volunteered for a cause that they were passionate about or felt created impact, and 70 percent are raising money for their causes both online and offline.

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